Turning forecourt handovers into security sales
Modern car sales are losing customers the moment they drive off the forecourt. Relay-box thefts now account for a rising share of keyless-car losses, with new and used vehicles equally at risk. For dealers, that means post-sale theft erodes customer goodwill, complicates insurance claims and triggers negative reviews before the warranty paperwork is signed.
Pandora is launching a dealer trade programme for the Microbot immobiliser: a point-of-sale security upgrade that dealers can fit on the day of handover, supply at competitive trade cost, with no stock risk or shelf space needed.
For customers, fitting happens immediately, as part of the handover process; for dealers, it becomes an upsell that answers a question customers are already asking: “Will my new car be safe from relay theft?” Instead of shrugging, dealers now have a proven answer, backed by professional fitting and backed by a nationwide network.
The dealer advantage:
- High-margin sales with no stock burden. Partner pricing delivers strong margin per sale. No inventory, no logistics.
- On-day fitting. The Microbot fits concealed in the loom in under an hour. Customers drive off protected the same day as handover.
- Nationwide certified engineers. Pandora’s approved installer network handles all fitting, quality control and customer service — dealers don’t manage the installation.
- Customer retention and reviews. Offering security at handover improves customer perception, reduces post-sale anxiety about theft, and generates good-experience reviews.
- Marketing support. Pandora provides point-of-sale materials, email templates and customer briefing guides to help dealers talk about the Microbot on the forecourt.
A spokesperson for Pandora Car Alarms said: “Dealers know that keyless theft anxiety peaks at handover — it’s the moment owners are most likely to ask about security. The Microbot lets them say yes to that concern on the day, fit it professionally, and hand over a car the customer knows is protected. For the dealer, it’s a natural sales conversation that turns into a margin.”
Dealers interested in the programme can contact the Pandora trade team.
About the Pandora Microbot
The Pandora Microbot is a next-generation immobiliser, professionally fitted and concealed in the vehicle loom. The vehicle only starts and drives when the owner’s radio tag is present (or a PIN is entered on the car’s own controls), blocking keyless/relay theft, key cloning and ECU-swap attacks. Anti-hijack and automatic door locking on drive-away are built in. No app, no subscription, no tracking. Supplied and fitted nationwide by approved installers.
About Pandora Car Alarms
Pandora is one of Europe’s leading vehicle security manufacturers, with its UK operation supplying and supporting a nationwide network of approved professional installers.
Press contact: press@pandoracaralarms.co.uk · 0121 281 6565